The Fake Review Challenge

Fake amazon

Can you tell a real book review from a fake book review? Below are five tips that I have learned from my research. It is likely to be fake if:

1) It reads like a press release

2) It reads like the blurb on the back of the book

3) It is either extremely positive or extremely negative. Authentic reviews are more nuanced and tend to mention possible negatives even in 5-star reviews.

4) Fake reviewers are more likely to talk about themselves

5) Fake reviewers are more likely to address you the reader

The more of these signs you find in a review, the more likely it is to be fake. Now take the Fake Review Challenge and see how you get on!

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s